,Google has pledged to steer clear of tracking individual online activity when it begins implementing a new system for targeting ads without the use of so-called ‘cookies’. – EPA pic, April 3, 2021.
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A BIPARTISAN group of US senators yesterday sent letters to major digital ad exchanges, including Google and Twitter, asking whether user data was sold to foreign entities who could use it for blackmail or other malicious ends.
In the real-time bidding process to decide which personalised ads a user sees when a web page loads, hundreds of businesses receive a user’s personal information, including search history, IP address, age and gender.